Ascent
Ascent Private Capital Management is US Bank’s wealth management division. Ascent advisors offer custom services to sustain wealth and make an impact over generations. Ascent’s services are only offered to clients with $25 million or more in individual or family wealth.
Passing on a legacy
The name Ascent speaks to upward movement and transcendence. The brand mark was designed to convey these concepts while feeling like a modern signet. The abstract “A” shape is fluid like a signature and resembles an infinity symbol.