USPS Digital Styleguide
The USPS Digital Style Guide empowers designers and developers by providing them with a unified brand vocabulary. The guidelines ensure consistency across the vast collection of USPS applications entity-wide and are essential to creating impactful, friction-free experiences.
Lead by example
Every UI design needs to strike the proper balance of form and function. It was especially crucial that the digital guidelines communicated necessary information in a visually compelling way, with clear and straightforward interactions.
The digital guidelines were organized into 6 key categories, each with multiple sub-sections. The tertiary pages utilized a long scrolling experience with navigational anchor links at the top of each page.
working smarter
Clarifying exactly what styles to use and when to allow users to work smarter and develop cohesive USPS brand experiences across all digital platforms.
